Pinterest news

Here are some recent news and updates from Pinterest:

Recent Updates:

  1. New Shopping Features: Pinterest has introduced several new shopping features, including the ability to purchase products directly from the platform, as well as a "Shopping" tab on the app's navigation bar.
  2. Video Ads: Pinterest has launched video ads, allowing brands to create 15-second to 60-second videos to reach their target audience.
  3. Improved Search: Pinterest has updated its search algorithm to provide more relevant results, including the ability to search for specific products and brands.
  4. New Analytics Tools: Pinterest has introduced new analytics tools, including the ability to track website traffic and conversions, as well as a "Top Pins" report to help users understand which pins are performing best.

Recent News:

  1. Pinterest Reaches 320 Million Active Users: Pinterest has announced that it has reached 320 million active users, up from 250 million in 2020.
  2. Pinterest Acquires Vamp: Pinterest has acquired Vamp, a company that specializes in influencer marketing and content creation.
  3. Pinterest Partners with Shopify: Pinterest has partnered with Shopify to allow merchants to easily create and manage their Pinterest shopping experiences.
  4. Pinterest Launches "Today Tab": Pinterest has launched a new "Today Tab" that showcases trending content and topics, as well as personalized recommendations.

Industry Insights:

  1. E-commerce Growth: Pinterest has seen significant growth in e-commerce, with 70% of users saying they use the platform to find and save products.
  2. Influencer Marketing: Pinterest is becoming an increasingly popular platform for influencer marketing, with 70% of influencers using the platform to promote products.
  3. Visual Search: Pinterest's visual search technology is becoming more advanced, allowing users to search for products and brands using images and videos.
  4. User Engagement: Pinterest users are highly engaged, with the average user spending 14 minutes per day on the platform.

Quotes from Pinterest Executives:

  1. "We're committed to helping businesses of all sizes succeed on Pinterest, and our new shopping features are designed to make it easier for them to connect with customers and drive sales." - Bill Ready, Pinterest's Chief Operating Officer.
  2. "Pinterest is a unique platform that allows users to discover and save products, and our new video ads are designed to help brands reach their target audience in a more engaging way." - Tim Hollins, Pinterest's Head of Video Ads.

I hope this information is helpful!