News peg
A "news peg" is a term used in journalism to describe a timely and relevant event or issue that serves as a hook or catalyst for a news story. It's a way to tie a news story to a current event or trend, making it more relevant and interesting to readers.
A good news peg can help a story stand out and make it more newsworthy. It can also help journalists to craft a more compelling narrative and attract more readers.
Here are some examples of news pegs:
- A recent study or report on a topic that's relevant to the story.
- A significant anniversary or milestone related to the topic.
- A current event or crisis that's related to the topic.
- A new policy or regulation that affects the topic.
- A notable quote or statement from an expert or celebrity related to the topic.
- A recent trend or phenomenon that's relevant to the topic.
- A significant change or development in the industry or field related to the topic.
For example, if you're writing a story about the benefits of meditation, a good news peg might be:
- A recent study published in a reputable scientific journal that highlights the benefits of meditation for mental health.
- The upcoming World Meditation Day, which is celebrated on a specific date each year.
- A recent celebrity endorsement of meditation, such as a famous actor or musician who has credited meditation with improving their mental well-being.
- A new policy or initiative by a government agency or healthcare organization that promotes meditation as a way to reduce stress and improve mental health.
By using a news peg, journalists can make their stories more relevant and engaging to readers, and increase the chances of getting their story published.