New york state of opportunity
The "New York State of Opportunity" is a marketing campaign launched by the Empire State Development (ESD) in 2011 to promote New York State as a hub for business, innovation, and economic growth. The campaign aimed to showcase the state's diverse industries, vibrant cities, and natural beauty, while highlighting its competitive advantages and incentives for businesses to locate and expand in the state.
The campaign focused on several key themes, including:
- Innovation: New York State is home to many world-class research institutions, universities, and startups, making it an ideal location for companies looking to innovate and grow.
- Talent: The state has a highly skilled and diverse workforce, with many top-ranked universities and colleges producing talented graduates.
- Infrastructure: New York State has a well-developed transportation network, including major airports, seaports, and highways, making it easy to get goods and people moving.
- Quality of Life: The state offers a unique blend of urban and rural living, with world-class cultural attractions, outdoor recreation opportunities, and a high standard of living.
- Business-Friendly Environment: New York State offers a range of incentives and programs to support businesses, including tax credits, grants, and low-cost financing options.
Some of the key initiatives and programs launched under the "New York State of Opportunity" campaign include:
- Start-Up NY: A program that provides tax-free zones for startups and entrepreneurs, allowing them to operate without paying state income taxes for 10 years.
- Excelsior Jobs Program: A program that provides tax credits to companies that create new jobs and invest in research and development.
- Regional Economic Development Councils (REDCs): A network of regional councils that bring together local stakeholders to develop and implement economic development strategies for their regions.
- New York State Energy Research and Development Authority (NYSERDA): A state agency that provides funding and support for clean energy projects and research.
The "New York State of Opportunity" campaign has been successful in attracting new businesses and investments to the state, and has helped to promote New York State as a hub for innovation and economic growth.