New xerox logo

A fresh start for Xerox!

In 2020, Xerox unveiled a new logo, designed by the branding agency, Landor. The new logo aims to modernize the company's image and better reflect its evolution from a traditional copier manufacturer to a technology company focused on document management, software, and services.

Here's a breakdown of the new logo:

Design:

The new logo features a stylized letter "X" made up of two interconnected lines, forming a dynamic and modern shape. The lines are designed to evoke the idea of connection, collaboration, and movement.

Color scheme:

The primary color is a deep blue, known as "Xerox Blue" (Pantone 2965C), which represents trust, reliability, and innovation. The secondary color is a bright, energetic orange (Pantone 1585C), which symbolizes creativity, enthusiasm, and forward thinking.

Typography:

The custom-designed font is clean, modern, and highly legible. The letterforms are optimized for digital use, making the logo look great on various platforms, from print to digital screens.

Meaning:

The new logo is designed to reflect Xerox's transformation into a technology company, emphasizing its focus on innovation, collaboration, and customer-centricity. The interconnected lines represent the connections between people, technology, and data, highlighting the company's commitment to helping customers work smarter, not harder.

Overall, the new Xerox logo is a bold and modern design that effectively communicates the company's evolution and its commitment to innovation and customer satisfaction.