New ace

You're referring to the new Ace of Spades!

The Ace of Spades is a popular brand of cigarettes that was first introduced in the 1930s. The brand is known for its distinctive black packaging and its association with the British aristocracy.

In recent years, the Ace of Spades brand has been rebranded and repositioned as a luxury lifestyle brand, offering a range of high-end products including cigars, whiskey, and even a private jet!

The brand is owned by the Pernod Ricard company, which is a French multinational company that produces a range of spirits and wines.

The Ace of Spades brand is known for its bold and edgy marketing campaigns, which often feature high-profile celebrities and models. The brand is popular among young adults who are looking for a luxurious and exclusive lifestyle.

Overall, the Ace of Spades brand is a well-known and respected brand in the world of luxury goods, and its association with the British aristocracy and the world of high-stakes poker has helped to cement its reputation as a symbol of sophistication and exclusivity.