How to create new audience on mailchimp

To create a new audience in Mailchimp, follow these steps:

Method 1: Create a new audience from scratch

  1. Log in to your Mailchimp account and navigate to the Audiences tab.
  2. Click the Create audience button.
  3. Choose a name for your audience and add a description (optional).
  4. Select the type of audience you want to create:
    • List: A list of subscribers who have opted-in to receive emails from you.
    • Segment: A group of subscribers who share specific characteristics or behaviors.
    • Group: A group of subscribers who are part of a specific group or category.
  5. Set up your audience's Default settings:
    • Default from name: The name that will appear in the "From" field of your emails.
    • Default reply-to email: The email address that will receive replies to your emails.
    • Default subject line: The default subject line that will be used for your emails.
  6. Click Create audience to create your new audience.

Method 2: Create a new audience from an existing list or segment

  1. Log in to your Mailchimp account and navigate to the Audiences tab.
  2. Click on the list or segment you want to use as the basis for your new audience.
  3. Click the Create audience button at the top of the page.
  4. Choose a name for your new audience and add a description (optional).
  5. Select the type of audience you want to create (List, Segment, or Group).
  6. Set up your audience's Default settings (as described above).
  7. Click Create audience to create your new audience.

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