How much does tiktok make
TikTok, a social media app owned by ByteDance, generates significant revenue through various channels. Here are some estimates and facts about TikTok's revenue:
- Advertising revenue: TikTok's primary source of income is advertising. In 2020, the app generated an estimated $10 billion in ad revenue, with a growth rate of 500% year-over-year (Source: eMarketer).
- Branded partnerships: TikTok also earns money through branded partnerships, where brands collaborate with popular creators to promote their products or services. These partnerships can generate significant revenue for both the creators and TikTok.
- E-commerce integrations: TikTok has integrated e-commerce features, allowing users to purchase products directly from the app. This has led to an increase in revenue for the company.
- Music streaming: TikTok also generates revenue from music streaming. The app has a vast music library, and users can listen to songs for free or purchase them through the app.
Estimated revenue breakdown:
- Advertising: 70-80%
- Branded partnerships: 10-15%
- E-commerce integrations: 5-10%
- Music streaming: 5%
In 2020, TikTok's total revenue was estimated to be around $20 billion. For 2021, the company is expected to generate around $30 billion in revenue, with a growth rate of 50% year-over-year (Source: Bloomberg).
Keep in mind that these figures are estimates and may not reflect the company's actual revenue. ByteDance, the parent company of TikTok, has not publicly disclosed the app's revenue figures.