9mobile new name for

You're referring to the recent rebranding of Etisalat Nigeria!

As of August 2016, Etisalat Nigeria changed its brand name to 9mobile (formerly known as Etisalat Nigeria). The rebranding was announced in July 2016, and the new name was officially launched on August 6, 2016.

The name "9mobile" is derived from the phrase "9 Mobile", which represents the company's commitment to providing mobile services to its customers. The rebranding was aimed at refreshing the brand's image and positioning it for growth and expansion in the competitive Nigerian telecommunications market.