Google adwords news 2018

Here are some of the key Google AdWords news and updates from 2018:

January 2018

• Google AdWords becomes Google Ads: Google announced that it was rebranding AdWords as Google Ads, with the goal of simplifying its advertising products and making them more accessible to small businesses.

February 2018

• Google Ads introduces Smart Bidding: Google introduced Smart Bidding, a new feature that uses machine learning to automatically set bids for advertisers, helping them to maximize their return on ad spend (ROAS).

March 2018

• Google Ads launches Responsive Search Ads: Google introduced Responsive Search Ads, a new ad format that allows advertisers to create ads with multiple headlines and descriptions, which can be optimized for different devices and screen sizes.

April 2018

• Google Ads introduces Call Extensions: Google introduced Call Extensions, a new feature that allows advertisers to add a call button to their ads, making it easier for customers to call them directly from the search results page.

May 2018

• Google Ads launches Smart Display Ads: Google introduced Smart Display Ads, a new ad format that uses machine learning to automatically optimize ad creative and targeting for display ads.

June 2018

• Google Ads introduces Automated Targeting: Google introduced Automated Targeting, a new feature that uses machine learning to automatically target ads to specific audiences and interests.

July 2018

• Google Ads launches Customer Match: Google introduced Customer Match, a new feature that allows advertisers to target specific customers and audiences based on their email addresses and other data.

August 2018

• Google Ads introduces Smart Shopping Ads: Google introduced Smart Shopping Ads, a new ad format that uses machine learning to automatically optimize ad creative and targeting for shopping ads.

September 2018

• Google Ads launches Local Inventory Ads: Google introduced Local Inventory Ads, a new ad format that allows retailers to promote their products in search results, with real-time inventory levels and pricing information.

October 2018

• Google Ads introduces Responsive Search Ads for Video: Google introduced Responsive Search Ads for Video, a new ad format that allows advertisers to create video ads with multiple headlines and descriptions, which can be optimized for different devices and screen sizes.

November 2018

• Google Ads launches Smart Bidding for Display Ads: Google introduced Smart Bidding for Display Ads, a new feature that uses machine learning to automatically set bids for display ads, helping advertisers to maximize their return on ad spend (ROAS).

December 2018

• Google Ads introduces Automated Bidding for YouTube: Google introduced Automated Bidding for YouTube, a new feature that uses machine learning to automatically set bids for YouTube video ads, helping advertisers to maximize their return on ad spend (ROAS).

These are just some of the key updates and changes that Google AdWords (now Google Ads) introduced in 2018. The platform continues to evolve and improve, with new features and updates being added regularly to help advertisers achieve their marketing goals.