Fever tree news

Fever-Tree is a popular brand of tonic water and other mixers, known for their high-quality ingredients and unique flavor profiles. Here are some recent news and updates about Fever-Tree:

1. Expansion into new markets: Fever-Tree has been expanding its presence in new markets, including the United States, Canada, and Asia. The company has partnered with major retailers and distributors to increase its availability in these regions.
2. New product launches: Fever-Tree has been launching new products, including a range of flavored tonics and a sparkling water line. The company has also introduced a new packaging design for its core tonic water range.
3. Partnership with Diageo: Fever-Tree has partnered with Diageo, a leading spirits company, to create a range of premium gin and tonic pairings. The partnership aims to promote the growth of the gin and tonic category.
4. Sustainability efforts: Fever-Tree has been focusing on sustainability efforts, including reducing its carbon footprint, using eco-friendly packaging, and sourcing ingredients from environmentally responsible suppliers.
5. Financial performance: Fever-Tree has reported strong financial performance in recent years, with revenue growth of over 20% in 2020. The company has also expanded its operations and invested in new production facilities.
6. Awards and recognition: Fever-Tree has received numerous awards and recognition for its products, including several awards at the International Wine and Spirit Competition and the Spirits Business Awards.
7. Innovative marketing campaigns: Fever-Tree has been running innovative marketing campaigns, including a recent partnership with the British Fashion Council to promote its brand at London Fashion Week.
8. Expansion into new categories: Fever-Tree has been exploring new categories, including a range of flavored sparkling waters and a line of low-calorie mixers.
9. Strategic acquisitions: Fever-Tree has made strategic acquisitions, including the purchase of a majority stake in the US-based mixer company, Gosling's.
10. Leadership changes: Fever-Tree has undergone some leadership changes, including the appointment of a new CEO, Tim Warrillow, who has been leading the company since 2018.

These are just a few of the recent news and updates about Fever-Tree. The company continues to innovate and expand its presence in the global spirits industry.