Fair and white new york

You're referring to the iconic "Fair & White" brand from New York!

Fair & White is a well-known brand that originated in New York City in the early 20th century. The company was founded by a group of entrepreneurs who developed a unique formula for a skin-lightening cream that became extremely popular among African American women.

The brand's products were marketed as a way to achieve a more even skin tone, reduce the appearance of dark spots and hyperpigmentation, and provide a radiant, fair complexion. The creams were often promoted as a way to achieve a more "European" or "Caucasian" skin tone, which was seen as a desirable standard of beauty at the time.

Fair & White products were widely available in African American beauty stores and salons across the United States, and the brand became a staple in many black households. The company's advertising campaigns often featured beautiful, dark-skinned women with smooth, fair complexions, which helped to perpetuate the idea that lighter skin was more desirable.

However, the brand's emphasis on skin lightening has been criticized for promoting harmful beauty standards and perpetuating racist attitudes towards darker skin tones. Many have argued that the brand's products and marketing campaigns contributed to the internalized racism and self-hatred that many people of color experience.

In recent years, the brand has faced backlash and criticism for its historical marketing practices and the harm caused by its products. Some have called for the brand to be held accountable for its role in perpetuating harmful beauty standards and to take steps towards promoting more inclusive and diverse representations of beauty.

What are your thoughts on the Fair & White brand and its impact on beauty standards and self-perception?