Ethology.com new cfo

I'm happy to help! However, I need more information to provide a specific answer. Could you please provide more context or clarify what you mean by "ethology.com new CFO"? Are you referring to a specific company called Ethology.com that has a new Chief Financial Officer (CFO)? Or is this a hypothetical scenario?

If you could provide more details, I'll do my best to assist you.