Ebay new logo
You're referring to the recent redesign of the eBay logo!
In September 2020, eBay unveiled a new logo, marking the first significant redesign of the company's brand identity in over 20 years. The new logo is a modern, simplified, and more dynamic representation of the eBay brand.
Here are some key changes:
- Simplified typography: The new logo features a custom-designed font, which is more streamlined and easier to read. The letters "e" and "b" are now more connected, creating a sense of unity and harmony.
- Color scheme: The logo retains the iconic blue and white color scheme, but with a slightly darker blue tone (#0070d2) to give it a more modern and sophisticated look.
- Icon: The "eBay" wordmark is now accompanied by a stylized icon, which is meant to evoke the idea of a "treasure chest" or a "box of treasures." The icon is designed to be versatile and can be used as a standalone element or in combination with the wordmark.
- Scalability: The new logo is designed to be highly scalable, ensuring it looks great in various sizes and resolutions, from small icons to large billboards.
The redesign aims to better reflect eBay's evolution as a platform, emphasizing its focus on community, trust, and convenience. The new logo is meant to be more approachable, modern, and memorable, while still honoring the company's heritage and brand equity.
What do you think of the new eBay logo?