Digital analytics news
Here are some recent digital analytics news and updates:
Google Analytics Updates
- Google Analytics 4 (GA4): Google has announced the launch of GA4, a new version of Google Analytics that provides more advanced features and better support for mobile apps and cross-device tracking.
- Enhanced Measurement: Google has introduced Enhanced Measurement, a new feature in GA4 that allows users to measure more detailed data about their website and app users, including demographics, interests, and behaviors.
- Google Analytics 360 Suite: Google has announced the launch of the Google Analytics 360 Suite, a new suite of tools that provides more advanced analytics and machine learning capabilities for large enterprises.
Other Digital Analytics News
- Adobe Analytics: Adobe has announced the launch of Adobe Analytics Cloud, a new cloud-based analytics platform that provides real-time insights and machine learning capabilities.
- Mixpanel: Mixpanel has announced the launch of its new product, Mixpanel Insights, which provides real-time analytics and insights for product teams.
- Chartbeat: Chartbeat has announced the launch of its new product, Chartbeat Insights, which provides real-time analytics and insights for publishers and media companies.
- Digital Analytics Jobs: According to a recent report by Glassdoor, digital analytics is one of the fastest-growing job markets, with a projected growth rate of 31% over the next decade.
- Data Science and Analytics: A recent report by IBM has found that 85% of companies are using data science and analytics to drive business decisions, and 75% of companies are using machine learning to improve their analytics capabilities.
Industry Trends and Insights
- Customer Experience: A recent report by Forrester has found that customer experience is the top priority for businesses, with 85% of companies citing it as a key differentiator.
- Artificial Intelligence: A recent report by Gartner has found that AI is becoming increasingly important in digital analytics, with 75% of companies using AI to improve their analytics capabilities.
- Data-Driven Decision Making: A recent report by McKinsey has found that data-driven decision making is becoming increasingly important in business, with 75% of companies citing it as a key driver of success.
- Digital Transformation: A recent report by Deloitte has found that digital transformation is becoming increasingly important in business, with 75% of companies citing it as a key priority.