Classificatiion of new products ppt

Here is a sample PPT on the classification of new products:

Slide 1: Introduction

• Title: Classification of New Products
• Subtitle: A Guide to Categorizing New Products
• Image: A relevant image, such as a product prototype or a graph showing the importance of product classification

Slide 2: Definition of New Products

• Definition: A new product is a product that is introduced to the market for the first time, or a product that is significantly improved or modified from an existing product.
• Importance: Accurate classification of new products is crucial for effective marketing, sales, and product development strategies.

Slide 3: Classification of New Products

• Title: Classification of New Products
• Subtitle: Based on the Degree of Innovation
• Bullet points:
  • Radical Innovation: A completely new product that creates a new market or changes the existing market dynamics.
  • Incremental Innovation: A product that improves an existing product or service, but does not create a new market.
  • Modular Innovation: A product that combines existing products or services in a new way, but does not create a new market.

Slide 4: Classification of New Products (continued)

• Title: Classification of New Products
• Subtitle: Based on the Target Market
• Bullet points:
  • New-to-the-World Products: Products that are introduced to a new market or customer segment.
  • New-to-the-Company Products: Products that are introduced by a company for the first time.
  • New-to-the-Category Products: Products that are introduced to a new product category or subcategory.

Slide 5: Classification of New Products (continued)

• Title: Classification of New Products
• Subtitle: Based on the Product Life Cycle
• Bullet points:
  • Introduction Stage: Products that are introduced to the market for the first time.
  • Growth Stage: Products that are experiencing rapid growth and increasing demand.
  • Maturity Stage: Products that are established and stable, but may be experiencing declining demand.
  • Decline Stage: Products that are declining in popularity and may be discontinued.

Slide 6: Benefits of Classification

• Title: Benefits of Classification
• Bullet points:
  • Improved Marketing Strategies: Accurate classification of new products allows for targeted marketing efforts.
  • Enhanced Product Development: Classification helps identify areas for improvement and innovation.
  • Better Resource Allocation: Classification helps allocate resources effectively for product development and marketing.

Slide 7: Conclusion

• Summary: Accurate classification of new products is crucial for effective marketing, sales, and product development strategies.
• Call to Action: Implement a classification system for new products to improve business outcomes.

Slide 8: References

• List of sources used in the presentation.

Note: You can add more slides or elaborate on these points as per your requirement.