Chelsea new sponsor

You're referring to the recent news about Chelsea FC's new sponsor!

As of March 2023, Chelsea FC has announced a new partnership with USM (United States Mortgage) as their main sponsor. The deal is reportedly worth £40 million per year, making it one of the biggest sponsorship deals in the Premier League.

USM, a US-based mortgage company, will replace previous sponsor Yokohama Rubber Company, which had been Chelsea's main sponsor since 2015. The new partnership is expected to run for five years, with USM's branding featuring prominently on Chelsea's kits, stadium, and marketing materials.

What do you think about this new sponsorship deal? Excited to see the new branding on Chelsea's kits?