Burberry new logo
A great topic!
In 2020, Burberry, the iconic British luxury fashion brand, unveiled a new logo as part of a major rebranding effort. The new logo, designed by Burberry's Chief Creative Officer, Riccardo Tisci, marks a significant departure from the brand's traditional logo, which had remained largely unchanged since its introduction in the 1920s.
Here are some key features of the new Burberry logo:
- Simplified typography: The new logo features a simplified, sans-serif font, which is more modern and sleek than the previous logo's serif font.
- Monogram: The iconic Burberry monogram, which features the brand's initials "TB" intertwined with a horse riding motif, has been retained but updated with a more minimalist approach.
- Color scheme: The logo features a bold, bright red color, which is a nod to the brand's heritage and the iconic red trench coat.
- Digital-first design: The new logo is designed to be highly versatile and adaptable, making it suitable for use across various digital platforms, including social media, e-commerce, and mobile devices.
The new logo is part of a broader rebranding effort aimed at repositioning Burberry as a more modern, youthful, and inclusive luxury brand. The brand has also introduced a new visual identity, which includes a refreshed color palette, typography, and imagery.
What do you think of the new Burberry logo? Do you prefer it over the classic logo?