Ben settle's new villains book

You're referring to Ben Settle's latest book on villains!

Ben Settle is a well-known copywriter and marketing expert, and his book "Villains" is a thought-provoking exploration of the psychology and tactics of successful villains. In the book, Settle argues that the most effective villains are those who are willing to take risks, push boundaries, and challenge the status quo.

The book is divided into three main sections:

1. "The Art of Villainy": In this section, Settle explores the characteristics and traits that define successful villains, including their willingness to take risks, their ability to adapt, and their capacity for ruthlessness.
2. "The Science of Villainy": Here, Settle delves into the psychological and neurological factors that drive villainous behavior, including the role of dopamine, serotonin, and other neurotransmitters.
3. "The Practice of Villainy": In this final section, Settle provides practical advice and strategies for applying the principles of villainy to one's own life and business, including how to build a strong brand, create a sense of urgency, and use storytelling to connect with others.

Throughout the book, Settle draws on a wide range of examples and case studies, from historical figures like Napoleon Bonaparte and Genghis Khan to modern-day entrepreneurs and marketers.

Overall, "Villains" is a fascinating and thought-provoking read that challenges readers to think differently about the nature of success and the role of risk-taking in achieving their goals.