Barcelona signs new sponsor deal

A great topic!

FC Barcelona has indeed signed a new sponsor deal with a leading brand. According to reports, the club has partnered with Rakuten, a Japanese e-commerce company, in a deal worth €55 million per year for the next four years.

The agreement, which was announced on June 13, 2017, sees Rakuten become the club's main global partner, replacing Qatar Foundation, which had been the club's main sponsor since 2010. The deal is reportedly the largest in the club's history, surpassing the previous deal with Qatar Foundation.

As part of the agreement, Rakuten will have its logo displayed on the front of Barcelona's shirts, as well as on the club's stadium, Camp Nou. The company will also have a significant presence at the club's events and activities, including the annual Joan Gamper Trophy match.

Rakuten's CEO, Hiroshi Mikitani, expressed his excitement about the partnership, stating that the company is "thrilled to be partnering with one of the most iconic and successful football clubs in the world." Barcelona's president, Josep Maria Bartomeu, also welcomed the deal, saying that it will help the club "continue to grow and develop its global brand."

The partnership is expected to bring significant benefits to both parties, including increased brand visibility, marketing opportunities, and revenue growth.