All new and existing customers
You're referring to a marketing or sales campaign that targets both new and existing customers. Here are some potential strategies and tactics you could consider:
New Customers:
- Acquisition campaigns: Run targeted ads on social media, Google Ads, or other platforms to reach new customers who are likely to be interested in your product or service.
- Influencer marketing: Partner with influencers in your industry to promote your brand to their followers.
- Content marketing: Create high-quality, relevant content that attracts new customers and encourages them to engage with your brand.
- Referral programs: Implement a referral program that incentivizes existing customers to refer new customers to your business.
Existing Customers:
- Retention campaigns: Run targeted campaigns to retain existing customers and encourage them to continue doing business with you.
- Loyalty programs: Implement a loyalty program that rewards existing customers for their repeat business.
- Upselling and cross-selling: Identify opportunities to upsell or cross-sell to existing customers, increasing the average order value and customer lifetime value.
- Personalized communication: Use data and analytics to personalize communication with existing customers, increasing the likelihood of repeat business.
Both New and Existing Customers:
- Segmented email campaigns: Segment your email list to target both new and existing customers with relevant messages and offers.
- Social media campaigns: Run social media campaigns that target both new and existing customers, using a mix of promotional and engagement-focused content.
- Customer loyalty and retention surveys: Conduct surveys to understand the needs and preferences of both new and existing customers, and use the insights to inform your marketing and sales strategies.
- Data analysis and segmentation: Use data and analytics to segment your customer base and target both new and existing customers with personalized messages and offers.
Remember to always tailor your messaging and offers to the specific needs and preferences of each customer segment, and to track the effectiveness of your campaigns to optimize your strategy over time.