Adobe new logo
You're referring to the recent rebranding of Adobe!
In December 2020, Adobe unveiled a new logo, which marks a significant change for the company. The new logo is a departure from the traditional Adobe typeface and features a more modern, abstract design.
Here are some key aspects of the new logo:
- Abstract shape: The new logo is an abstract shape that represents the intersection of creativity and technology. It's meant to evoke the idea of connection, collaboration, and innovation.
- Color scheme: The logo features a bold, bright blue color (#03A9F4) that's meant to represent trust, reliability, and creativity. The blue is also a nod to the company's heritage and the iconic Adobe Creative Cloud branding.
- Typography: The new logo doesn't feature the traditional Adobe typeface. Instead, it uses a custom-designed font that's meant to be more modern and versatile.
- Iconic elements: The logo includes a subtle nod to Adobe's iconic elements, such as the scissors and the paintbrush, which are now integrated into the abstract shape.
The new logo is intended to reflect Adobe's evolution as a company, its commitment to creativity and innovation, and its focus on empowering users to create and collaborate. The rebranding effort is part of a broader strategy to modernize Adobe's visual identity and better represent the company's values and mission.
What do you think of the new Adobe logo?