Ad age news

Here are the latest news and updates from Ad Age:

Top Stories

  1. Walmart's Ad Business Grows 30%: Walmart's advertising business has seen a significant surge, with revenue growing 30% year-over-year to $1.5 billion in the first quarter.
  2. Google's Ad Revenue Hits $54.5 Billion: Google's parent company Alphabet reported a 10% increase in ad revenue to $54.5 billion in the first quarter, driven by growth in search and YouTube ads.
  3. Facebook's Ad Revenue Slows Down: Facebook's ad revenue growth slowed down to 10% year-over-year to $26.2 billion in the first quarter, as the company faces increased competition from other social media platforms.

Industry Trends

  1. Voice Ads on the Rise: Voice ads are becoming increasingly popular, with 70% of marketers planning to increase their voice ad spend in the next year, according to a survey by Ad Age.
  2. Influencer Marketing Grows: Influencer marketing is expected to grow 15% this year, with brands spending more on influencer partnerships to reach younger audiences.
  3. Digital Audio Ads on the Rise: Digital audio ads are gaining popularity, with 60% of marketers planning to increase their digital audio ad spend in the next year, according to a survey by Ad Age.

Agency News

  1. Wieden+Kennedy Wins Coca-Cola Account: Wieden+Kennedy has won the global creative account for Coca-Cola, following a review that involved several top agencies.
  2. Ogilvy Wins IBM Account: Ogilvy has won the global creative account for IBM, following a review that involved several top agencies.
  3. Publicis Groupe Acquires Epsilon: Publicis Groupe has acquired Epsilon, a data and marketing technology company, in a deal worth $4.4 billion.

Marketing News

  1. Nike Launches New Ad Campaign: Nike has launched a new ad campaign featuring Colin Kaepernick, following a controversy over the company's decision to feature the former NFL quarterback in its ads.
  2. Amazon Launches New Ad Platform: Amazon has launched a new ad platform, Amazon Advertising, which allows brands to target ads to Amazon customers based on their shopping habits.
  3. Procter & Gamble Launches New Ad Campaign: Procter & Gamble has launched a new ad campaign featuring its popular brands, including Tide and Pampers, as part of its efforts to increase brand awareness and engagement.

These are just a few of the latest news and updates from Ad Age. Let me know if you'd like me to provide more information or if you have any specific questions!