90 day plan for new marketing job

Congratulations on your new marketing job! Here's a 90-day plan to help you get started and make a positive impact:

Weeks 1-4: Learning and Assessment

  1. Familiarize yourself with the company and team:
    • Review the company's website, social media, and marketing materials.
    • Meet with your supervisor and team members to discuss expectations, goals, and responsibilities.
  2. Assess the current marketing landscape:
    • Review existing marketing campaigns, strategies, and metrics.
    • Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
  3. Understand the target audience:
    • Review customer personas, buyer journeys, and pain points.
    • Identify key demographics, behaviors, and preferences.
  4. Set up your workspace and tools:
    • Familiarize yourself with the company's marketing software and tools.
    • Set up your computer, email, and other necessary systems.

Weeks 5-8: Research and Planning

  1. Conduct market research:
    • Analyze industry trends, competitors, and market gaps.
    • Identify opportunities for growth and innovation.
  2. Develop a marketing strategy:
    • Based on your research, create a comprehensive marketing strategy document.
    • Outline goals, objectives, target audience, and tactics.
  3. Create a content calendar:
    • Plan and schedule content for the next 3-6 months.
    • Ensure content aligns with the marketing strategy and target audience.
  4. Establish key performance indicators (KPIs):
    • Identify metrics to measure marketing success (e.g., website traffic, engagement, conversions).
    • Set targets and benchmarks for each KPI.

Weeks 9-12: Execution and Optimization

  1. Launch marketing campaigns:
    • Execute the marketing strategy and tactics outlined in your plan.
    • Monitor and adjust campaigns as needed.
  2. Create and publish content:
    • Develop and publish content according to the content calendar.
    • Engage with the target audience through social media and other channels.
  3. Analyze and optimize:
    • Track and analyze KPIs to measure campaign success.
    • Identify areas for improvement and optimize campaigns accordingly.
  4. Collaborate with the team:
    • Work closely with the sales, product, and customer success teams to ensure alignment and coordination.

Additional Tips

  1. Stay organized: Use a project management tool (e.g., Trello, Asana) to track your progress and stay on top of tasks.
  2. Communicate regularly: Keep your supervisor and team members informed about your progress and any challenges you're facing.
  3. Be proactive: Anticipate challenges and opportunities, and be prepared to adapt your plan accordingly.
  4. Continuously learn: Stay up-to-date with industry trends, best practices, and new tools and technologies.

By following this 90-day plan, you'll be well on your way to making a positive impact in your new marketing role and setting yourself up for long-term success.