Ysl new logo

You're referring to the recent rebranding of Yves Saint Laurent (YSL)!

In September 2020, YSL unveiled a new logo, designed by the French fashion house's creative director, Anthony Vaccarello. The updated logo marks a significant departure from the brand's iconic, serif-style typography that had been in use since the 1960s.

The new logo features a bold, sans-serif font with a more modern and minimalist aesthetic. The "Y" and "SL" letters are now stacked vertically, creating a sense of balance and harmony. The logo's color scheme remains the same, with the signature YSL blue and white hues.

According to Vaccarello, the new logo is meant to evoke the brand's heritage while also embracing the future. He stated that the design is inspired by the idea of "rebirth" and the desire to "reconnect with the brand's DNA."

The rebranding effort is part of a broader strategy to revamp the YSL brand image and appeal to a younger audience. The new logo has been rolled out across the brand's marketing materials, packaging, and retail stores, and is expected to be a key part of the brand's identity moving forward.

What do you think of the new YSL logo? Do you prefer it over the classic design?