Why alexa com was retired and what are some of the best alternatives

Alexa.com was a website that provided information on website traffic, engagement, and other metrics. It was launched in 1996 and was acquired by Amazon in 1999. However, in 2020, Amazon announced that it would be retiring Alexa.com and replacing it with a new tool called Amazon Web Services (AWS) CloudWatch.

There are several reasons why Amazon decided to retire Alexa.com:

  1. Shift to cloud-based services: Amazon has been focusing on its cloud-based services, such as AWS, and has been phasing out its standalone websites and tools.
  2. Overlap with other services: Alexa.com's traffic and engagement metrics were similar to those offered by other Amazon services, such as Amazon Web Services (AWS) CloudWatch and Amazon SageMaker.
  3. Limited usage: Alexa.com was not as widely used as it once was, and Amazon may have decided that it was no longer a priority.

If you're looking for alternatives to Alexa.com, here are some options:

  1. SimilarWeb: SimilarWeb is a website that provides information on website traffic, engagement, and other metrics. It offers a free version as well as a paid subscription.
  2. Ahrefs: Ahrefs is a digital marketing tool that provides information on website traffic, backlinks, and other metrics. It offers a free version as well as a paid subscription.
  3. SEMrush: SEMrush is a digital marketing tool that provides information on website traffic, backlinks, and other metrics. It offers a free version as well as a paid subscription.
  4. Google Analytics: Google Analytics is a free tool that provides information on website traffic, engagement, and other metrics. It is widely used by website owners and marketers.
  5. AWS CloudWatch: AWS CloudWatch is a cloud-based monitoring and logging service that provides information on website traffic, engagement, and other metrics. It is part of Amazon Web Services (AWS) and is designed for use with AWS resources.
  6. Datanyze: Datanyze is a website that provides information on website traffic, engagement, and other metrics. It offers a free version as well as a paid subscription.
  7. Moz: Moz is a digital marketing tool that provides information on website traffic, backlinks, and other metrics. It offers a free version as well as a paid subscription.

These are just a few examples of the many alternatives to Alexa.com. The best alternative for you will depend on your specific needs and goals.