What is news peg
A "news peg" is a term used in journalism to refer to a timely and relevant event, issue, or anniversary that serves as a hook or catalyst for reporting on a particular story or topic. In other words, a news peg is a current event or development that provides a reason to write about a story, making it more newsworthy and relevant to readers.
News pegs can be anything from a significant anniversary, a new development in a ongoing story, a natural disaster, a major announcement, or a trending topic. They provide a sense of urgency and importance to a story, making it more likely to be covered by the media.
Here are some examples of news pegs:
- Anniversary: The 10th anniversary of a major event, such as a natural disaster or a significant news story.
- New development: A recent breakthrough in a scientific field, a new policy announcement, or a significant change in a company's direction.
- Trending topic: A popular hashtag or topic that is currently trending on social media, such as a viral video or a popular meme.
- Upcoming event: A major sporting event, a music festival, or a significant cultural celebration.
- Milestone: A significant birthday, a major achievement, or a notable anniversary.
- Crisis or emergency: A natural disaster, a major accident, or a significant crisis that requires immediate attention.
Journalists use news pegs to create a sense of relevance and timeliness to their stories, making them more engaging and interesting to readers. By tying a story to a current event or development, journalists can make their reporting more impactful and memorable.