What is a deal maker what is a deal breaker
In the context of negotiations, a "deal maker" and a "deal breaker" refer to factors that can either facilitate or hinder the successful conclusion of a deal.
Deal Maker:
A deal maker is a factor that can help to bring the parties together and facilitate a successful agreement. It is something that can overcome objections, address concerns, and create a sense of mutual benefit. Deal makers can be:
- A competitive advantage or unique selling proposition (USP) that sets one party apart from others
- A shared goal or objective that aligns the interests of the parties
- A concession or compromise that addresses a key concern or objection
- A creative solution or innovative approach that addresses a complex issue
- A strong relationship or trust between the parties
Examples of deal makers might include:
- A company's proprietary technology that solves a specific problem
- A unique partnership opportunity that creates a new market
- A flexible payment structure that addresses a customer's financial concerns
- A commitment to sustainability or social responsibility that aligns with a customer's values
Deal Breaker:
A deal breaker is a factor that can prevent a deal from being reached or can cause a deal to fall apart. It is something that can create a significant obstacle or barrier to agreement. Deal breakers can be:
- A major objection or concern that cannot be addressed
- A fundamental difference in values or principles
- A lack of trust or credibility between the parties
- A significant risk or uncertainty that cannot be mitigated
- A requirement that is non-negotiable
Examples of deal breakers might include:
- A significant difference in pricing or cost structure
- A lack of transparency or accountability in the agreement
- A requirement for exclusive rights or ownership that is not acceptable
- A significant risk or uncertainty that cannot be mitigated
- A fundamental difference in values or principles that cannot be compromised
In negotiations, it's essential to identify deal makers and deal breakers early on to determine whether a deal is possible and to focus on the key issues that need to be addressed.