What does ib mean on tiktok

On TikTok, "IB" is an abbreviation that stands for "Influencer Business". It's a term used to describe a type of account that is focused on promoting products, services, or brands, often in exchange for compensation or free products.

IB accounts typically have a large following and are known for showcasing products or services in their content, often using hashtags like #ad, #sponsored, or #partner to disclose the partnership. These accounts may also have affiliate links in their bio or in the comments section, which allow them to earn commissions from sales or referrals.

IB accounts can be found in various niches, such as beauty, fashion, gaming, or lifestyle, and often have a strong focus on building their personal brand and engaging with their audience. Some popular IB accounts on TikTok have millions of followers and work with major brands to promote their products.

It's worth noting that not all IB accounts are created equal, and some may be more focused on promoting products than others. Additionally, some users may not consider themselves "influencers" but still promote products or services in their content.