We have moved from 53 local sourcing to 80 in 2 years guinness md

That's a significant achievement! According to the Guinness MD, the company has increased its local sourcing from 53% to 80% in just 2 years. This is a remarkable feat, demonstrating the company's commitment to supporting local communities and reducing its environmental footprint.

Here are some potential benefits of this achievement:

1. Economic benefits: By sourcing more locally, Guinness is likely to be supporting local farmers, suppliers, and communities, which can lead to job creation, increased income, and economic growth.
2. Reduced carbon footprint: Local sourcing can reduce transportation costs and emissions, as products don't need to travel as far to reach the brewery. This can contribute to a reduction in the company's overall carbon footprint.
3. Improved supply chain resilience: By working with local suppliers, Guinness may be less reliant on global supply chains, which can be vulnerable to disruptions and fluctuations in global markets.
4. Enhanced brand reputation: Guinness's commitment to local sourcing can enhance its brand reputation, as consumers increasingly prioritize sustainability and social responsibility.
5. Increased quality control: Local sourcing can also allow for greater quality control, as products can be inspected and tested more easily, ensuring that the final product meets Guinness's high standards.

It's great to see companies like Guinness taking proactive steps to reduce their environmental impact and support local communities. This achievement is a testament to the company's commitment to sustainability and social responsibility.