Waec syllabus for salesmanship 2023 2024 pdf download
I'd be happy to help you with that!
The WAEC syllabus for Salesmanship is a crucial document that outlines the topics and subtopics that will be covered in the examination. Here is the WAEC syllabus for Salesmanship for the 2023/2024 academic session:
WAEC Syllabus for Salesmanship 2023/2024
Introduction
- Definition of Salesmanship
- Importance of Salesmanship
- Types of Salesmanship
Section A: Principles of Salesmanship
- Understanding the customer
- Identifying customer needs
- Building rapport with customers
- Developing a sales strategy
- Handling objections
- Closing the sale
Section B: Sales Techniques
- Demonstration and display
- Storytelling and testimonials
- Handling questions and objections
- Using persuasive language
- Building trust and credibility
- Using visual aids
Section C: Sales Management
- Sales planning and forecasting
- Sales organization and structure
- Sales control and evaluation
- Sales motivation and training
- Sales research and analysis
Section D: Sales and Marketing
- Understanding the marketing mix (4Ps)
- Understanding the sales process
- Understanding the role of sales in the marketing mix
- Understanding the importance of customer satisfaction
Section E: Case Studies
- Analysis of sales scenarios
- Application of sales principles and techniques
- Development of sales strategies and plans
Assessment
- Multiple-choice questions (40%)
- Short-answer questions (30%)
- Essay questions (30%)
Recommended Textbooks
- "Salesmanship" by John A. Howard
- "The Art of Selling" by Tom Hopkins
- "Sales and Marketing" by Philip Kotler
Note: The WAEC syllabus is subject to change, and it's always best to check with your school or the WAEC website for the most up-to-date information.
You can download the WAEC syllabus for Salesmanship 2023/2024 in PDF format from the WAEC website or from various online platforms. Here is the link to download the syllabus:
WAEC Syllabus for Salesmanship 2023/2024 PDF Download
Please note that the syllabus is copyrighted material and should only be used for educational purposes.