Video news release example

A video news release (VNR) is a pre-produced video segment that is designed to be used by news organizations to tell a story or convey information. Here's an example of a VNR:

Title: "New Study Reveals Benefits of Meditation for Mental Health"

Intro: (0:00 - 0:30)

(Upbeat background music starts playing. The host, a young and energetic woman, appears on screen with a friendly smile.)

Host: "Welcome to our VNR. Today, we're exploring the benefits of meditation for mental health. A new study has just been released, and we're here to break it down for you."

Segment 1: (0:30 - 1:30)

(Cut to an animation of a brain with a thought bubble, illustrating the concept of mental health.)

Host: "Mental health is a growing concern for many of us. But did you know that meditation can be a powerful tool in managing stress and anxiety?"

(Cut to an interview with a mental health expert, Dr. Smith.)

Dr. Smith: "Meditation has been shown to reduce symptoms of anxiety and depression by up to 30%. It's a simple yet effective way to calm the mind and improve overall well-being."

Segment 2: (1:30 - 2:30)

(Cut to footage of people meditating in a peaceful outdoor setting.)

Host: "So, how do you get started with meditation? It's easier than you think. You can start with just a few minutes a day, and gradually increase the time as you become more comfortable with the practice."

(Cut to an interview with a meditation practitioner, Jane.)

Jane: "I was skeptical at first, but after just a few weeks of regular meditation, I noticed a significant reduction in my stress levels. It's become an essential part of my daily routine."

Segment 3: (2:30 - 3:30)

(Cut to a graphic illustrating the benefits of meditation, including reduced stress, improved sleep, and increased focus.)

Host: "So, what are the benefits of meditation? From reduced stress and anxiety to improved sleep and increased focus, the list goes on. And the best part? It's free and accessible to anyone."

Conclusion: (3:30 - 4:00)

(Cut back to the host.)

Host: "That's it for our VNR on the benefits of meditation for mental health. We hope you found this information helpful. Remember, taking care of your mental health is just as important as taking care of your physical health. Thanks for watching!"

End screen: (4:00 - 4:30)

(Closing credits roll, including the name of the organization producing the VNR, the date, and any relevant contact information.)

This is just an example, but a VNR can be tailored to fit the specific needs and goals of the organization producing it. The key is to create a engaging and informative segment that will resonate with news organizations and their audiences.