Unica news
Unica News!
Unica is a leading provider of marketing automation and customer experience solutions. Here are some recent news and updates from Unica:
Recent News
- Unica Acquires Marketo: In 2016, Unica acquired Marketo, a leading provider of marketing automation software. This acquisition expanded Unica's capabilities in the marketing automation space.
- Unica Launches Unica Customer Experience Platform: In 2018, Unica launched its Customer Experience Platform, which provides a unified view of customer interactions across multiple channels.
- Unica Partners with Salesforce: In 2019, Unica partnered with Salesforce to provide a seamless integration between Unica's marketing automation platform and Salesforce's customer relationship management (CRM) platform.
Industry Recognition
- Forrester Wave Leader: Unica was named a leader in the Forrester Wave report for Marketing Automation Platforms in 2019.
- Gartner Magic Quadrant: Unica was included in the Gartner Magic Quadrant for Marketing Automation Platforms in 2020.
Customer Success Stories
- American Express: American Express uses Unica's marketing automation platform to personalize customer communications and improve customer engagement.
- Coca-Cola: Coca-Cola uses Unica's customer experience platform to provide a seamless customer experience across multiple channels.
Product Updates
- Unica Campaign Manager: Unica's Campaign Manager provides a centralized platform for managing marketing campaigns across multiple channels.
- Unica Customer Journey Manager: Unica's Customer Journey Manager provides a visual representation of customer journeys and allows for real-time analytics and optimization.
These are just a few examples of the latest news and updates from Unica. If you're interested in learning more, I'd be happy to provide more information!