Uber new logo
You're referring to the recent rebranding of Uber!
In August 2020, Uber unveiled a new logo, which marks a significant departure from its previous design. Here's a breakdown of the changes:
Old logo (2016-2020):
The previous logo featured a bold, red "U" made up of three interconnected circles, representing the connection between riders, drivers, and the city.
New logo (2020-present):
The new logo is a simplified, sans-serif font with the letter "U" in a bold, blue color. The design is meant to be more modern, versatile, and adaptable across various platforms.
Key changes:
- Simplification: The new logo is more straightforward and easy to recognize, with a focus on the letter "U" rather than the interconnected circles.
- Color change: The blue color is a nod to the company's origins in San Francisco, where the iconic Golden Gate Bridge is a prominent landmark.
- Typography: The sans-serif font is more modern and clean, making it easier to read and recognize across different devices and platforms.
- Iconic mark: The new logo features a subtle, circular shape within the letter "U," which is meant to evoke the idea of movement and connection.
The rebranding aims to reflect Uber's evolution from a ride-hailing company to a broader mobility and technology platform, with a focus on electric vehicles, public transportation, and more.
What do you think of the new logo?