Types of lead in news writing pdf

Here is a list of common types of leads in news writing, along with a brief description and examples:

1. Introduction Lead

• Begins with a general statement or fact that sets the stage for the story
• Example: "The city's new recycling program has been met with mixed reviews from residents."

2. Narrative Lead

• Tells a story or recounts an event in a descriptive way
• Example: "As the sun set over the city, a group of protesters gathered outside City Hall, demanding action on climate change."

3. Question Lead

• Asks a question that grabs the reader's attention and encourages them to read on
• Example: "Can the city's new bike-share program really make a difference in reducing traffic congestion?"

4. Statement Lead

• Makes a bold or provocative statement that grabs the reader's attention
• Example: "The city's decision to cut funding for public transportation is a recipe for disaster."

5. Anecdotal Lead

• Begins with a personal story or anecdote that illustrates the main point of the story
• Example: "I was stuck in traffic for hours last week, and it made me realize just how broken our city's transportation system is."

6. Fact Lead

• Presents a surprising or little-known fact that grabs the reader's attention
• Example: "Did you know that the city's new development project will displace over 100 low-income families?"

7. Quote Lead

• Begins with a quote from a key source or expert that sets the tone for the story
• Example: "The city's mayor said today that the new budget will prioritize public safety, but critics argue it's just a Band-Aid solution."

8. Summary Lead

• Summarizes the main point of the story in a concise and attention-grabbing way
• Example: "A new report reveals that the city's air quality is among the worst in the country, with serious health implications for residents."

9. Contrast Lead

• Compares two things that are opposite or unexpected
• Example: "While the city's new bike lanes have been a success, the lack of pedestrian infrastructure is a major concern for safety advocates."

10. Surprise Lead

• Presents an unexpected or surprising twist that grabs the reader's attention
• Example: "The city's new affordable housing project has been met with resistance from neighbors, who claim it will increase crime and decrease property values."

11. Experiential Lead

• Begins with a personal experience or observation that sets the stage for the story
• Example: "As I walked through the city's downtown area, I was struck by the number of homeless individuals and the lack of resources available to them."

12. Historical Lead

• Places the story in a historical context or references a significant event
• Example: "The city's current water crisis is reminiscent of the devastating drought of the 1990s, which led to widespread water rationing and conservation efforts."

These are just a few examples of the many types of leads that can be used in news writing. The key is to choose a lead that effectively grabs the reader's attention and sets the stage for the rest of the story.