Types of lead in news writing

In news writing, a "lead" refers to the opening paragraph or section of a news article that grabs the reader's attention and sets the tone for the rest of the story. There are several types of leads, each with its own purpose and style. Here are some common types of leads:

  1. Inverted Pyramid: This is the most common type of lead. It starts with the most important information, usually the who, what, where, and when of the story, and then provides more details in subsequent paragraphs.
  2. Narrative Lead: This type of lead tells a story, often using descriptive language to paint a picture in the reader's mind. It may not provide all the facts of the story, but it sets the tone and grabs the reader's attention.
  3. Question Lead: This type of lead asks a question that is answered in the rest of the article. It's a great way to engage the reader and encourage them to keep reading.
  4. Statistical Lead: This type of lead uses statistics or numbers to grab the reader's attention. It's often used for stories about trends, research, or data-driven topics.
  5. Anecdotal Lead: This type of lead uses a personal story or anecdote to illustrate the point of the article. It's often used for human-interest stories or profiles.
  6. Quote Lead: This type of lead uses a quote from a key source, such as an expert or a person affected by the story. It's often used for stories that require context or insight from a specific individual.
  7. Summary Lead: This type of lead provides a brief summary of the story, often including the main points and key facts. It's often used for shorter articles or news briefs.
  8. Action Lead: This type of lead describes an action or event that is happening, often in real-time. It's often used for breaking news or live coverage.
  9. Contrast Lead: This type of lead highlights a contrast or surprise, often by presenting two opposing viewpoints or facts. It's often used for stories that require a nuanced or complex understanding.
  10. Humorous Lead: This type of lead uses humor to grab the reader's attention. It's often used for lighthearted or humorous stories.

Remember, the goal of a lead is to engage the reader and draw them into the story. The type of lead you choose will depend on the tone, style, and purpose of your article.