Twitter tests vanishing tweets to keep up with snapchat facebook
The eternal quest for relevance in the ever-changing social media landscape!
Yes, Twitter has indeed tested "vanishing tweets" or "Fleets" to keep up with the ephemeral nature of content on platforms like Snapchat and Facebook. Here's what we know:
What are vanishing tweets? Fleets are a new feature on Twitter that allows users to post tweets that disappear after 24 hours. These tweets are marked with a clock icon and are only visible to the user who posted them, as well as their followers. Once the 24-hour mark is reached, the tweet is automatically deleted.
Why did Twitter introduce vanishing tweets? Twitter wants to attract a younger audience and stay competitive with other social media platforms. By introducing Fleets, Twitter aims to:
- Appeal to younger users: Vanishing tweets are popular among younger generations, who are accustomed to ephemeral content on platforms like Snapchat and Instagram Stories.
- Increase engagement: Fleets encourage users to post more frequently, as they don't have to worry about their tweets being permanent.
- Enhance user experience: Vanishing tweets can help reduce clutter and make the Twitter timeline feel more dynamic and fresh.
How do vanishing tweets work? To post a Fleet, users can tap the "Fleets" icon on the Twitter app, which is located next to the "Tweet" button. They can then add text, photos, or videos to their Fleet, just like a regular tweet. Once posted, the Fleet will disappear after 24 hours.
Will vanishing tweets replace regular tweets? No, regular tweets will still be available on Twitter. Fleets are an additional feature that users can choose to use, depending on their content strategy and audience engagement goals.
What do you think about vanishing tweets? Do you think this feature will help Twitter stay relevant, or is it just a fleeting trend? Share your thoughts!