Toys r us news
Toys "R" Us, the iconic toy retailer, has been in the news for various reasons over the years. Here are some recent updates:
Reopening Efforts:
- In 2020, Toys "R" Us announced plans to reopen a limited number of stores in the United States, with the first location opening in November 2020 in Paramus, New Jersey.
- The company has since expanded to over 400 locations across the US, Canada, and Asia.
New Ownership:
- In 2020, Toys "R" Us was acquired by Tru Kids Brands, a company founded by Richard Barry, a former Toys "R" Us executive.
- Tru Kids Brands has been working to revamp the brand and improve the shopping experience.
E-commerce Expansion:
- In 2020, Toys "R" Us launched a new e-commerce platform, allowing customers to shop online and have items shipped to their homes or made available for in-store pickup.
- The company has also expanded its online offerings to include a wider range of products and services.
Partnerships and Collaborations:
- In 2020, Toys "R" Us partnered with Target to open mini-stores within select Target locations.
- The company has also collaborated with other brands, such as LEGO and Disney, to create exclusive products and experiences.
Job Creation:
- In 2020, Toys "R" Us announced plans to hire thousands of employees across the US and Canada to support its reopening efforts.
- The company has also created new job opportunities in its e-commerce and logistics divisions.
Community Involvement:
- Toys "R" Us has been involved in various community initiatives, including hosting toy drives and supporting children's hospitals and charities.
- The company has also partnered with organizations to promote STEM education and literacy.
Challenges and Controversies:
- Despite its efforts to revamp the brand, Toys "R" Us has faced challenges, including increased competition from online retailers and changing consumer habits.
- The company has also faced criticism for its handling of customer data and its use of facial recognition technology in some stores.
Overall, Toys "R" Us has been working to revamp its brand and improve the shopping experience for customers. While the company still faces challenges, it has made significant progress in recent years and continues to be a beloved brand for many families.