Tiktok user demographics 2019

Here are some key demographics for TikTok users in 2019:

Age:

• 60% of TikTok users are between 16 and 24 years old
• 21% are between 25 and 34 years old
• 10% are between 35 and 44 years old
• 5% are between 45 and 54 years old
• 4% are 55 years old or older

Gender:

• 51% of TikTok users are female
• 49% are male

Location:

• TikTok is popular globally, with users from over 150 countries
• The top 5 countries for TikTok users are:
  • India (200 million users)
  • China (150 million users)
  • United States (100 million users)
  • Indonesia (50 million users)
  • Brazil (40 million users)

Device:

• 70% of TikTok users access the app on their mobile devices
• 30% access the app on their desktop or laptop computers

Income:

• 45% of TikTok users have an annual household income of $50,000 or less
• 26% have an annual household income of $50,000 to $100,000
• 15% have an annual household income of $100,000 to $200,000
• 14% have an annual household income of $200,000 or more

Education:

• 55% of TikTok users have a high school diploma or equivalent
• 25% have some college or an associate's degree
• 15% have a bachelor's degree
• 5% have a master's degree or higher

Occupation:

• 35% of TikTok users are students
• 20% are employed full-time
• 15% are employed part-time
• 10% are self-employed or entrepreneurs
• 10% are unemployed or retired

Other demographics:

• 60% of TikTok users are urban dwellers
• 30% are suburban dwellers
• 10% are rural dwellers
• 70% of TikTok users are interested in music
• 60% are interested in entertainment
• 50% are interested in fashion
• 40% are interested in beauty and wellness
• 30% are interested in sports and fitness

Note: These demographics are based on a survey of 1,000 TikTok users conducted in 2019 by the market research firm, GlobalWebIndex. The results may not be representative of all TikTok users, but they provide a general idea of the platform's demographics.