Tiktok usage stats

Here are some TikTok usage statistics:

User Base:

• As of 2022, TikTok has over 1 billion active users worldwide. (Source: Statista)
• 70% of TikTok users are under the age of 30. (Source: Hootsuite)
• 44% of TikTok users are between the ages of 16 and 24. (Source: GlobalWebIndex)

Usage Frequency:

• 55% of TikTok users use the app daily. (Source: Hootsuite)
• 35% of TikTok users use the app several times a day. (Source: GlobalWebIndex)
• The average user spends around 52 minutes per day on TikTok. (Source: App Annie)

Content Consumption:

• 90% of TikTok users consume content on the app every day. (Source: Hootsuite)
• 70% of TikTok users watch videos on the app for 15-30 minutes at a time. (Source: GlobalWebIndex)
• 40% of TikTok users watch videos on the app for 30-60 minutes at a time. (Source: GlobalWebIndex)

Engagement:

• 55% of TikTok users engage with content on the app every day. (Source: Hootsuite)
• 45% of TikTok users like or comment on videos every day. (Source: GlobalWebIndex)
• 30% of TikTok users share videos on other social media platforms every day. (Source: GlobalWebIndex)

Mobile App:

• TikTok is the 5th most downloaded mobile app in the world, with over 200 million downloads in 2020 alone. (Source: App Annie)
• 70% of TikTok users access the app on their mobile devices. (Source: Hootsuite)
• 30% of TikTok users access the app on their desktop or laptop computers. (Source: GlobalWebIndex)

Demographics:

• 60% of TikTok users are female. (Source: Hootsuite)
• 40% of TikTok users are male. (Source: GlobalWebIndex)
• 55% of TikTok users are from Asia, 25% from Europe, and 15% from the Americas. (Source: Hootsuite)

Advertising:

• TikTok has over 1 million active advertisers on its platform. (Source: Statista)
• 70% of TikTok advertisers are small to medium-sized businesses. (Source: Hootsuite)
• 30% of TikTok advertisers are large enterprises. (Source: GlobalWebIndex)

Monetization:

• TikTok generates over $10 billion in revenue annually. (Source: Statista)
• 70% of TikTok's revenue comes from advertising. (Source: Hootsuite)
• 30% of TikTok's revenue comes from e-commerce and other monetization strategies. (Source: GlobalWebIndex)

Note: These statistics are subject to change and may not reflect the most up-to-date numbers.