Tiktok total users
As of 2023, TikTok has reached a total of over 1 billion active users worldwide. This makes it one of the most popular social media platforms in the world, alongside Facebook, Instagram, and YouTube.
Here's a breakdown of TikTok's user growth over the years:
- 2018: 500 million active users
- 2019: 655 million active users
- 2020: 800 million active users
- 2021: 1 billion active users
- 2022: 1.2 billion active users
- 2023: 1.5 billion active users (estimated)
TikTok's user base is highly engaged, with users spending an average of 52 minutes per day on the app. The platform's popularity has been driven by its short-form video format, which allows users to create and share content that is often humorous, entertaining, and relatable.
TikTok's user demographics are also diverse, with users from all over the world, including:
- 45% of users are between the ages of 16 and 24
- 30% of users are between the ages of 25 and 34
- 15% of users are between the ages of 35 and 44
- 10% of users are 45 or older
In terms of geographic distribution, TikTok's user base is most concentrated in:
- Asia (45% of users)
- Europe (25% of users)
- North America (15% of users)
- Latin America (10% of users)
- Africa (5% of users)
Overall, TikTok's massive user base and high engagement rates make it an attractive platform for businesses, creators, and individuals looking to reach a large and diverse audience.