Tiktok purple shampoo

The popular TikTok trend of using purple shampoo!

For those who may not know, purple shampoo is a type of hair care product that is specifically designed to help neutralize brassy tones in blonde hair. It's called "purple" because of its distinctive purple color, which is due to the presence of a pigment called violet.

On TikTok, many users have been sharing their experiences with using purple shampoo, showcasing its ability to transform their hair from brassy and yellow-toned to a more ashy, cool blonde. The trend has been so popular that it's even spawned its own hashtag, #PurpleShampooChallenge!

But what makes purple shampoo so effective? Here are a few reasons why it's become a favorite among blonde-haired TikTokers:

  1. Neutralizes brassy tones: Purple shampoo contains ingredients like violet and blue pigments that help to cancel out warm, brassy tones in blonde hair. This leaves your hair looking cooler, more ashy, and less yellow.
  2. Enhances color: Purple shampoo can also help to enhance the natural color of your hair, making it look more vibrant and healthy.
  3. Soothes the scalp: Many purple shampoos contain soothing ingredients like aloe vera and chamomile that can help to calm an itchy scalp and reduce irritation.

Some popular purple shampoos that have been featured on TikTok include:

  1. Pravana Purple Shampoo: This is a professional-grade shampoo that's specifically designed for use on blonde hair.
  2. Wella Professionals Blondor Purple Shampoo: This shampoo is part of Wella's popular Blondor line and is designed to help neutralize brassy tones in blonde hair.
  3. Joico Violet Shampoo: This shampoo is a popular choice among TikTokers, with many users raving about its ability to transform their hair from brassy to ashy.

Remember to always follow the instructions for use and to do a patch test before using any new hair care product, including purple shampoo!