Tiktok number of users
As of 2023, TikTok has over 1 billion active users worldwide. This makes it one of the most popular social media platforms in the world, alongside Facebook, Instagram, and YouTube.
Here's a breakdown of TikTok's user growth and statistics:
- 2020: 655 million active users
- 2021: 655 million active users (no significant growth due to the pandemic)
- 2022: 1 billion active users (a 52% increase from 2020)
- 2023: Over 1.1 billion active users (a 10% increase from 2022)
TikTok's user base is diverse, with:
- 60% of users under the age of 24
- 40% of users from outside the United States
- 70% of users using the app daily
- 55% of users using the app for more than 30 minutes per day
TikTok's popularity can be attributed to its short-form video format, which allows users to create and share content that is easy to consume and engage with. The platform has also been successful in attracting a younger audience, with many users under the age of 24 using the app to create and share content.
It's worth noting that TikTok's user base is growing rapidly, and the platform is expected to continue to be a major player in the social media landscape in the coming years.