The new aesthetic
The "new aesthetic"! A term that has been used to describe a particular visual style that has gained popularity in recent years, particularly among younger generations.
The new aesthetic is characterized by a distinctive set of visual elements, including:
- Pastel colors: Soft, muted colors such as pale pink, baby blue, and mint green are often used to create a calming and soothing atmosphere.
- Minimalism: Simple, clean lines, and a lack of clutter are hallmarks of the new aesthetic. This is reflected in the use of negative space, simple typography, and a limited color palette.
- Retro-futurism: The new aesthetic often incorporates elements of retro-futurism, such as vintage sci-fi and futuristic themes, to create a sense of nostalgia and wonder.
- Dreamy, ethereal quality: The new aesthetic often has a dreamy, ethereal quality, with soft focus, blurred edges, and a sense of depth and dimensionality.
- Nature-inspired elements: The new aesthetic often incorporates elements of nature, such as flowers, trees, and water, to create a sense of connection to the natural world.
The new aesthetic has been influenced by a range of sources, including:
- Social media: The rise of social media platforms like Instagram and Tumblr has created a culture of visual sharing and discovery, where users can easily share and discover new visual styles and trends.
- Art and design: The new aesthetic has been influenced by a range of artistic and design movements, including minimalism, surrealism, and futurism.
- Music and film: The new aesthetic has also been influenced by music and film, particularly in the genres of indie rock, electronic music, and sci-fi and fantasy films.
Some notable examples of the new aesthetic can be seen in:
- Art and design: The work of artists like Takashi Murakami, Yayoi Kusama, and Jeremy Bailey, who incorporate elements of pop culture, technology, and nature into their work.
- Fashion: The designs of fashion brands like Gucci, Prada, and Louis Vuitton, which often incorporate elements of the new aesthetic into their collections.
- Music: The music videos and album artwork of artists like Grimes, Tame Impala, and CHVRCHES, which often feature dreamy, ethereal visuals and retro-futuristic themes.
- Film and television: The visual style of films and TV shows like "Stranger Things," "Black Mirror," and "Ex Machina," which often incorporate elements of the new aesthetic into their production design and visual effects.
Overall, the new aesthetic is a visual style that reflects a desire for simplicity, minimalism, and a connection to the natural world, while also incorporating elements of technology, futurism, and pop culture.