Telling true stories insights from a white house speechwriter

"Telling True Stories: A White House Speechwriter's Insights" is a book written by Cody Keenan, a former speechwriter for President Barack Obama. The book offers a unique perspective on the art of storytelling and the role of speechwriting in shaping public policy and perception.

Here are some key takeaways from the book:

1. The power of storytelling: Keenan emphasizes the importance of storytelling in communicating complex ideas and emotions. He argues that stories have the power to connect people, create empathy, and inspire action.
2. The art of crafting a narrative: Keenan shares his approach to crafting a compelling narrative, including the importance of clarity, concision, and emotional resonance. He also discusses the role of research and fact-checking in ensuring the accuracy of the story.
3. The role of speechwriting in shaping public policy: Keenan highlights the significant impact that speechwriting can have on shaping public policy and perception. He argues that speechwriters have a unique opportunity to influence the way leaders communicate and, in turn, shape public opinion.
4. The challenges of writing for a high-profile audience: Keenan shares his experiences writing speeches for President Obama, including the challenges of writing for a high-profile audience and the pressure to deliver a perfect performance.
5. The importance of authenticity and honesty: Keenan emphasizes the importance of authenticity and honesty in speechwriting. He argues that leaders must be willing to be vulnerable and honest in their storytelling in order to build trust and credibility with their audience.
6. The role of language in shaping public perception: Keenan discusses the power of language in shaping public perception and the importance of using language that is clear, concise, and accessible.
7. The value of collaboration and feedback: Keenan highlights the importance of collaboration and feedback in the speechwriting process. He argues that speechwriters must be willing to work with others and incorporate feedback in order to produce a high-quality speech.
8. The impact of speechwriting on history: Keenan reflects on the impact that speechwriting can have on history, including the role of speeches in shaping public opinion and influencing policy decisions.

Some of the most memorable stories and insights from the book include:

• Keenan's account of writing the speech for President Obama's 2013 State of the Union address, which was delivered during a government shutdown.
• His description of the process of writing speeches for international leaders, including the Pope and the Queen of England.
• His reflections on the challenges of writing speeches for moments of crisis, such as the 2012 Sandy Hook Elementary School shooting.
• His discussion of the importance of using humor and wit in speechwriting, including his own experiences writing speeches for President Obama's comedic moments.

Overall, "Telling True Stories" offers a unique and insightful look at the art of speechwriting and the role it plays in shaping public policy and perception.