Tag tams summit 2018

You're referring to the TAG+TAM Summit 2018!

The TAG+TAM Summit 2018 was a two-day event held on October 24-25, 2018, at the Hyatt Regency in Santa Clara, California. The summit was organized by the Tag Management Forum (TAG) and the Technical Abuse Management (TAM) Forum, two organizations focused on improving the way companies manage and measure their digital marketing efforts.

The event brought together industry experts, thought leaders, and practitioners to share knowledge, best practices, and insights on topics such as:

1. Tag Management: The latest trends, technologies, and strategies for managing and optimizing digital tags.
2. Technical Abuse Management: How to detect, prevent, and mitigate technical abuse, including bot traffic, ad fraud, and other forms of malicious activity.
3. Data Management: The importance of data quality, data governance, and data analytics in driving business decisions.
4. Marketing Automation: The latest advancements in marketing automation, including AI, machine learning, and personalization.
5. Digital Measurement: The latest developments in digital measurement, including attribution modeling, ROI analysis, and data-driven decision-making.

Some of the notable speakers and topics from the summit included:

• "The Future of Tag Management" by Scott Meyer, CEO of Tealium
• "Technical Abuse Management: The Next Frontier" by Michael Katz, CEO of White Ops
• "Data-Driven Decision-Making: The Key to Success" by Tom Smith, CMO of Adobe
• "Marketing Automation: The Power of AI and Machine Learning" by David Raab, Founder of Raab Associates
• "Digital Measurement: The Importance of Attribution Modeling" by Eric T. Peterson, Founder of Web Analytics Demystified

The TAG+TAM Summit 2018 provided a unique opportunity for attendees to network with peers, learn from industry experts, and gain insights on the latest trends and best practices in digital marketing and measurement.