Survey shows how linkedin is now effective for video marketing

Here are some survey results that show how LinkedIn has become an effective platform for video marketing:

Survey: "The State of Video on LinkedIn" by LinkedIn and Vidyard (2020)

Key Findings:

1. Video engagement is increasing: 78% of respondents reported an increase in video engagement on LinkedIn, with 64% seeing a significant increase.
2. Video views are growing: The average video view time on LinkedIn has increased by 30% over the past year, with 55% of respondents reporting an increase in video views.
3. Video is a key part of content strategy: 71% of respondents use video as a key part of their content strategy on LinkedIn, with 45% using video at least once a week.
4. Native video performs better: Native video (uploaded directly to LinkedIn) performs better than linked video (shared from another platform), with 62% of respondents reporting higher engagement for native video.
5. Short-form video is popular: 55% of respondents prefer short-form video (under 60 seconds) on LinkedIn, with 35% preferring medium-form video (1-3 minutes) and 10% preferring long-form video (over 3 minutes).
6. Live video is gaining traction: 44% of respondents have used live video on LinkedIn, with 25% reporting an increase in live video engagement.
7. Video is effective for lead generation: 63% of respondents reported generating leads through video on LinkedIn, with 45% reporting a significant increase in leads.
8. Video is effective for brand awareness: 71% of respondents reported increasing brand awareness through video on LinkedIn, with 55% reporting a significant increase.
9. Video is effective for thought leadership: 64% of respondents reported establishing thought leadership through video on LinkedIn, with 45% reporting a significant increase in thought leadership.
10. Video is effective for sales: 58% of respondents reported generating sales through video on LinkedIn, with 35% reporting a significant increase in sales.

Additional Insights:

• 85% of respondents believe that video is an essential part of their marketing strategy on LinkedIn.
• 75% of respondents plan to increase their video production on LinkedIn in the next year.
• 65% of respondents believe that video helps them stand out on LinkedIn.

These survey results demonstrate the growing importance of video marketing on LinkedIn, with many professionals and businesses reporting increased engagement, views, and leads through video content.