Startimes launches new brand for ott business

Startimes, a leading digital television service provider in Africa, has launched a new brand for its Over-the-Top (OTT) business. The new brand, Startimes ON, is designed to provide a seamless and personalized entertainment experience for customers.

Startimes ON is a streaming service that offers a wide range of local and international content, including movies, TV shows, sports, and music. The service is available on various devices, including smartphones, tablets, smart TVs, and set-top boxes.

According to Startimes, the new brand is aimed at providing customers with a more engaging and interactive entertainment experience. The service will offer a range of features, including:

1. Personalized recommendations: Startimes ON will use machine learning algorithms to provide customers with personalized content recommendations based on their viewing habits.
2. Multi-device support: Customers will be able to access Startimes ON on multiple devices, including smartphones, tablets, smart TVs, and set-top boxes.
3. Live TV: Startimes ON will offer live TV channels, including sports, news, and entertainment programs.
4. Catch-up TV: Customers will be able to watch their favorite TV shows and movies on-demand, with the ability to pause, rewind, and fast-forward.
5. Original content: Startimes ON will produce original content, including movies, TV shows, and documentaries, exclusively for the platform.

The launch of Startimes ON is part of the company's strategy to expand its digital presence and offer customers a more comprehensive entertainment experience. The service is available in several African countries, including Nigeria, Ghana, Kenya, and Tanzania.

In a statement, Startimes said: "We are excited to launch Startimes ON, our new OTT brand, which is designed to provide customers with a more engaging and interactive entertainment experience. With Startimes ON, customers will have access to a wide range of local and international content, as well as personalized recommendations and multi-device support."

The launch of Startimes ON is a significant development in the African entertainment industry, as it provides customers with a new and innovative way to access their favorite content. The service is expected to compete with other OTT players in the region, including Showmax, Netflix, and Amazon Prime Video.