Soft news lead example

Here's an example of a soft news lead:

Lead: "After years of perfecting the art of making the perfect cup of coffee, a local barista has turned her passion into a business, opening a cozy coffee shop in the heart of the city."

Why it's a soft news lead:

• It's not a hard-hitting, investigative piece or a breaking news story.
• It's a feel-good, human-interest story that focuses on a person's achievement and passion.
• It's a local story that is likely to resonate with readers who are interested in supporting local businesses and entrepreneurs.
• The tone is positive and uplifting, with a focus on the barista's success and the benefits of her business to the community.

Key elements of a soft news lead:

• A human-interest angle: The story focuses on a person or people, rather than a abstract issue or event.
• A local or community focus: Soft news stories often focus on local events, people, or issues that are relevant to the community.
• A positive tone: Soft news stories tend to have a positive or uplifting tone, rather than a negative or critical one.
• A focus on achievement or success: Soft news stories often celebrate people's achievements or successes, rather than focusing on problems or challenges.

Why soft news leads are important:

• They provide a break from hard-hitting, serious news and offer a more lighthearted and uplifting alternative.
• They can help to build a sense of community and connection among readers.
• They can provide a platform for local businesses and entrepreneurs to share their stories and promote their work.
• They can be a way to engage readers and encourage them to share their own stories and experiences.