Social media marketing news today
Here are some of the latest social media marketing news and updates:
- Facebook is testing a new feature called "Reels" that allows users to create short, 60-second videos. (Source: AdWeek)
- Facebook is also testing a new feature called "Stars" that allows users to purchase stars (Facebook's virtual currency) to support their favorite creators. (Source: The Verge)
- Instagram is testing a new feature called "Reels" that allows users to create short, 60-second videos. (Source: AdWeek)
- Instagram is also testing a new feature called "Shopping" that allows users to purchase products directly from the app. (Source: TechCrunch)
- Twitter is testing a new feature called "Fleets" that allows users to post ephemeral tweets that disappear after 24 hours. (Source: The Verge)
- Twitter is also testing a new feature called "Super Hearts" that allows users to purchase and send animated hearts to their favorite creators. (Source: AdWeek)
TikTok
- TikTok is testing a new feature called "Reaction Filters" that allows users to react to videos with different filters. (Source: TechCrunch)
- TikTok is also testing a new feature called "Live Gifting" that allows users to purchase and send gifts to their favorite creators during live streams. (Source: AdWeek)
- LinkedIn is testing a new feature called "Video Stories" that allows users to create short, 60-second videos. (Source: AdWeek)
- LinkedIn is also testing a new feature called "Live Streaming" that allows users to broadcast live videos to their followers. (Source: TechCrunch)
Other News
- A new study by Hootsuite found that 71% of online adults use social media to stay informed about current events. (Source: Hootsuite)
- A new study by Sprout Social found that 62% of consumers say that social media has a significant impact on their purchasing decisions. (Source: Sprout Social)
- A new report by Influencer Marketing Hub found that the average influencer marketing ROI is 11:1. (Source: Influencer Marketing Hub)