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The Big Brother Naija (BBNaija) craze! 🤩

The first season of Big Brother Naija, also known as "Big Brother Nigeria," was launched in 2006 by M-Net and Endemol. The show was created by John de Mol, a Dutch media entrepreneur, and was originally based on the international format of the Big Brother franchise.

The first season of BBNaija was hosted by Olisa Adibua and Mbong Amadi, and it featured 12 housemates who lived together in a custom-built house in Lagos, Nigeria. The show was a huge success, and it helped to launch the careers of some of the housemates, including Katung Aduwak and Efe Ejeba.

However, it's worth noting that the show didn't gain widespread popularity until the 2017 season, which was hosted by Ebuka Obi-Uchendu and featured 14 housemates. This season was a game-changer for the show, and it helped to establish BBNaija as a major player in the Nigerian entertainment industry.

Since then, BBNaija has continued to grow in popularity, with each new season featuring a new cast of housemates and a new theme. The show has also expanded to include spin-offs, such as the "Reunion" show, which brings back former housemates to catch up on their lives after the show.

So, to answer your question, it's difficult to pinpoint a single person who "started" the BBNaija craze, as it's a franchise that has evolved over time. However, John de Mol, the creator of the Big Brother franchise, and Ebuka Obi-Uchendu, the host of the 2017 season, are both key figures in the history of BBNaija.